U.S. Interest in “Physical Security” Nearly Quadruples Since 2020, Google Trends Shows

FOR IMMEDIATE RELEASE

U.S. Interest in “Physical Security” Nearly Quadruples Since 2020, Google Trends Shows

Search interest is ~285% higher vs. August 2020 and hit a new high in June 2025; recurring winter spikes align with budgeting cycles and holiday risk.

August 6, 2025 — Building Security Services today released an analysis of U.S. Google Trends data showing unprecedented interest in physical security. Search activity reached a new high in June 2025 (index = 100) and is now ~285% higher than August 2020 levels (index = 26). While December–February consistently see above-trend interest (notably December 2023: 68 and February 2025: 87), the June 2025 peak indicates elevated, year-round demand.

Key findings (U.S., Web Search, weekly index)

• New high: June 2025 = 100 (peak for Aug 2020–Aug 2025).

• Growth vs. baseline: ~+285% vs. Aug 2020 = 26 (nearly 4× higher).

• Seasonality: Persistent winter lift with standouts in Dec 2023 (68) and Feb 2025 (87); however, June 2025 is the overall peak.

• Geography: Broad-based growth across U.S. regions, with the strongest concentration from states containing major metropolitan areas.

Amanda DeAlmeida, Executive Vice President, Building Security, Building Security Services, said:
“We’re seeing a structural shift in how organizations think about their facilities. The near-quadrupling of search interest reflects practical pressures—insurance and compliance expectations, higher asset values, and the realities of hybrid occupancy.”

“Winter spikes make sense: year-end reviews, new budgets, and the holiday retail season all concentrate attention on gaps—after-hours coverage, visitor controls, and alarm response. But the new peak in June 2025 suggests this isn’t just seasonal; it’s sustained. In practice, buyers are prioritizing quick wins: consolidating credentials (mobile + badge), modernizing access control to the cloud, adding AI-assisted video analytics, and running tabletop exercises to tighten incident response.”

Selected periods (Search term: “physical security”, United States, weekly index)

Why this matters

Rising interest aligns with hybrid work patterns, insurance/compliance drivers, and technology refresh cycles. Organizations are accelerating projects that deliver quick, auditable reductions in risk and operating cost—especially cloud access control, video analytics, unified credentials, and after-hours monitoring.

Methodology

Analysis of Google Trends weekly “Interest over time” for the search term "physical security" in the United States, Web Search, All Categories, Aug 2020–Aug 2025. Google Trends values are relative to the highest point in the selected period and region; 100 = peak popularity for that period.

Source: Google Trends (trends.google.com). If used, please credit and link to https://www.buildingsecurity.com. The full weekly dataset (2020–2025) is available on request.

About Building Security Services

Building Security Services (BSS) delivers people-first, tech-enabled protection for commercial properties across NJ & NYC. We combine professional, uniformed officers with modern security systems—access control, video, alarms, and 24/7 support—to keep buildings safe, compliant, and running smoothly.

Media Contact
Amanda DeAlmeida, Executive Vice President
amanda@buildingsecurity.com | 973-414-1111 x 202
Building Security Services

Joseph Ferdinando

Joseph Ferdinando is the visionary founder of Building Security Services, a leading security company renowned for its comprehensive security services. With an illustrious career spanning over 40 years in the security industry, Joseph has been instrumental in elevating the standards of security guard services for a broad spectrum of businesses and organizations. As an influential member of the Building Owners and Managers Association (BOMA) in both New York and New Jersey chapters, Joseph has played a pivotal role in shaping industry standards and practices. Read more about Joseph here.